Definitions
| To bring to market | Packaged for sale, delivered via distribution channels or licensed. Ready for sale. |
| A customer accepted product | Market research proves need. Advertisement creates awareness & desire to won product |
| From initial concept | Patent searched, market researched, matrix tested (*see New Product Matrix© here |
| To design | Specs, sketches, designs, prototypes, design review, regulatory news, tests, IP filing, DFM |
| Through manufacturing | Assembly, test, docs, package, shipping, customer service |
| At a pre determined | Written business plan, business model w/5yr.est, financials. Marketing, financing, manufacturing & distribution plans set. Bankable management team on board. |
| Cost | Total estimated startup to break even expense. |
| Budget | Amount of money to be raised, dedicated and source defined |
| And Schedule | Company/ product development plan & milestone timeline. Sales projections with 12 – 18 month 10 x RIO preferred! Exit strategy decided. |